If you’re starting a business (or have recently opened your doors) you’ll know the financial juggling act that is launching. Your wish-list is long and you’re $$$ are small!
Chances are you’ve had to make some tough choices about what to spend on. Somewhere along the way, a website will come up as a must have, and you’ll need to evaluate whether this is true for you.
This is a question that has one of those annoying ‘it depends’ answers! Why? Because it depends on how your business generates leads and
Remember, a website is a part of your strategic arsenal in bringing customers through your doors (virtual or otherwise). Its job is to help you get found online.
• Do I need to get found online?
• Are my potential customers searching online?
• How else will new customers find me?
The reality is, existing businesses with a loyal customer base can get away without having a website because they have been building their credibility, authority
If your potential customers are online, then so should you be!
Think of your website like a staff member who never takes a holiday, doesn’t go off sick and works day and night. However, this website can be like a super- motivated employee or sloth-like (always on
A lazy website sits online and does very little, whereas a super-charged website will work
By setting it up to talk to search engines, be seen on social and get featured on directory listings. Why do these things matter? Because each one drives traffic to your website.
Here’s how it works…
The Godfather of search, Google, will check-out new websites to see if they talk the same language. If your website has been
Social media platforms like Facebook, LinkedIn and Instagram are where websites hang out to have fun. Think of it as the place to be seen, meet friends get to know one another. Your website needs to be seen on social to attract potential customers to
Directory listings are your website’s best friend. They give you status, showing you’re hanging out with the in-crowd. Each time you list on a directory (like Business Key) you get a backlink to your website. Why is this important? Because
So, it’s clear to see your start-up business will benefit from having a website. You don’t need all the bells and whistles from the start though and we recommend talking to an expert first before taking the plunge. Many of the clients at Business Key began with an Business Page in our directory, then moved onto a website.
Take a look at our website packages and drop us a line if you have a question.